Positively impacting our client's revenue outcomes  in the SLED, Federal, Higher Education, and Healthcare markets. 

Learn More

We make the complex simple

The GTM Group connects our clients to SLED, Federal, Higher Education, and Healthcare through key introductions, identifying timely opportunities and navigating the complex sales entire process.

The GTM Group provides Go-To-Market services for companies focused on doing business within the SLED, Federal, Higher Education, and Healthcare markets.

The GTM Group is a sales consulting and government procurement company focused on maximizing our clients’ ability to sell their products, services and solutions into the SLED, Federal, Higher Education, and Healthcare markets.

We leverage decades of experience and relationships within the federal, state and local government to serve our clients throughout the U.S. 
Governmental Sales Consulting
Securing Appropriations
Executive and Legislative Policy Development
Identifying Business Development and M&A opportunities 
Higher Education
Healthcare
Practice Areas

Our process

01 Assess

Assess the product or service to capably represent value proposition

02 Identify

Identify the right contact at the right agency

03 Understand

Understand governmental entity budgeting and state appropriations

04 Meet

 Meet top down and bottom up

05 Opportunity Identification

Identifying the right markets that would make a good fit for the product or service

06 Advocate

When warranted, advocate for public policy changes that could necessitate the purchase of a client’s goods or services – or advocate for the appropriations of funds for a specific use

GTM Partners

Jeremy  Ring

Co-Founder, Partner, Florida

Jeremy is an accomplished business leader, former elected official and accomplished author. He was a 10-year Florida State Senator (2006-2016). Post the Florida Senate, he was the 2018 Democratic nominee for the Chief Financial Officer for Florida.




Learn More

Keith Johnson

Managing Partner, Federal

Before joining The GTM Group, Keith was Vice President and General Manager for Spire Global, which is a privately held global satellite and data analytics company. Keith’s contribution was instrumental in supporting the company to go public. He has more than 41 years of successful sales management and sales experience at the executive level with a specialization in government markets. 
Learn More

Mark Geddis

Partner, Higher Education

Prior to launching Geddis Holdings, Inc., Geddis founded Collegiate Images, LLC, in July 2002, which was later acquired by IMG Worldwide and XOS Technologies, Inc. Prior to Collegiate Images, Geddis co-founded Convizion, Inc., a digital content management company and served as chief marketing and business development director for several H. Wayne Huizenga Holdings companies.
Learn More

Our Practice Leaders

Joe Panora

California

Joe Panora had 35 years of state public service with fourteen (14) years serving in the Correctional Safety/Public Safety Law Enforcement as IT Director/Chief Information Officer (CIO). Joe Panora was appointed by Governor Schwarzenegger and Governor Brown to serve as Director of the Enterprise Information Services (EIS) for the Department of Corrections and Rehabilitation, since January 2008. During his career, Joe has also served for the following departments: Caltrans, Franchise Tax Board, Employment Development Department, State Controller’s Office and California Youth Authority. Joe retired from state service as the Director of EIS for CDCR in December 2014.

Learn More

Susan Protos

Healthcare

Susan held the position of Head of HealthTech and Life Sciences at UST, where she orchestrated global initiatives to expand market presence. Her leadership facilitated collaborations with leading organizations, pushing boundaries in healthcare through extensive domain expertise, a broad partnership network, and unwavering executive commitment to client success. As Global Client Partner at EPAM, Susan managed a healthcare business cluster, working nationally with strategic clients in digital and technology transformation. As Vice President at Aetna, Susan led Population Health Management nationally, delivering data analytics, care management, and Value-Based Care solutions while managing complex cross-functional teams.

Learn More

Robby Cook

Texas

Robert L. "Robby" Cook, had a distinguished career in public service which began in 1992. Serving as a city council member, mayor, then elected to the Texas House of Representatives in which he served for six terms. After his retirement in the Legislature, Robby began his private governmental affairs consulting firm. Most recently Robby served as “Special Advisor to the House” for the Texas House of Representatives during the 86th Legislative Session. In this role Robby served in a unique position as a liaison between the Members of the Texas House of Representatives and the Speaker’s office. His primary duty was to ensure that there was an open line of communication for the members as they deliberated during the Legislative Session as well as during the Interim.

Learn More

Rick Lynch

Northeast

Rick started his career working for the City of Boston and the President's Office of the Boston Public School Committee, David Finnegan. Soon after, he entered the private sector, working many years in the hardware and software SLED vertical (State Local Education), some of the companies included, Wang Lab, Sun, Oracle, Informatica, Symantec. Rick placed the first computer system used in the Massachusetts Governor's office of then, Governor Michael Dukakis who later ran for President using the "Massachusetts Miracle" which took the state reeling from the collapse of its traditional manufacturing base and turned Massachusetts into a booming high-technology economic model for the rest of the country, paving the way for other state officials in Massachusetts to embrace technology. 

Learn More

Mike Cohen

Talent Acquisition

Mike has nearly 30 years of Recruiting experience with 20 years in the Enterprise Technology GTM field. After 15 years in Technology, Mike spent the 2010s recruiting for Wall Street- Investment Banks and Investment Managers. This included six years as a Recruiting Manager for HSBC US where he led recruiting teams for the investment bank, private bank, and asset manager. In 2020, Mike returned to recruiting for technology and financial technologies firms with heavy focus on public sector GTM roles recruiting within Data Architecture and Analytics, AI/ML/IOT, and Cyber Security

Learn More

Joshua Myers

Research and Operations Manager

Josh is a graduate of the University of Maryland with a Bachelor's degree in Information Science. During his studies, he gained valuable experience as a Business Analyst at Spire Global, where he developed skills in data analysis, web design, and data visualization. Josh joined the GTM Group as the Research and Operations Manager, where he leverages his expertise in information science to help the company optimize their sales strategies and marketing strategies. Josh is committed to delivering exceptional results and building strong relationships with clients through marketing outreach.

Learn More
Share by: