FEDERAL

ABOUT

GTM Group Federal uses a proven and repeatable process gained from the lessons learned and experience of a combined 70+ years successfully starting, leading and growing Federal sales organizations: including SAP, MetaMatrix, Akamai, Liquid Machines, Thinklogical, and Spire Global. Our team provides access to a vast network of high-ranking government contacts within agencies, as well as systems integrators and resellers at a significantly lower cost than a fully burdened federal hire and with faster results.

CONTACT US

Our process

01 Assess

Assess the product or service to capably represent value proposition

02 Identify

Identify the right contact at the right agency

03 Understand

Understand governmental entity budgeting and state appropriations

04 Meet

 Meet top down and bottom up

05 Opportunity Identification

Identifying the right markets that would make a good fit for the product or service

06 Advocate

When warranted, advocate for public policy changes that could necessitate the purchase of a client’s goods or services – or advocate for the appropriations of funds for a specific use

E N A B L I N G

Your Federal Enterprise

Research

  • Market Assessment
  • Competitive Analysis
  • Industry Reports

Targeting

  • Agencies
  • Opportunities
  • Prime contractors & Partners



Execution

  • Product Mapping
  • Capture Plans
  • Marketing/Sales Campaigns
  • Government Contract Strategy
  • Strategic Introduction Meetings
  • Bi-weekly Calibration Meetings
  • Staffing Plans & Recruitment

360 Market Assessment

Past

Awards: prime contractors

& buying agencies 

Present

Current opportunities

matching keywords

Competition

Renewals coming up in the

12 months

Future

Upcoming opportunities

& likely bidders

  • The resulting data will be used identify targets, generate campaigns, and build pipeline
  • For companies with an existing Federal presence, this assessment can uncover green-field initiatives in which case GTM Group Federal will act as a force-multiplier


Your ROI

Low Entry Cost

The fully burdened cost of a sales executive ranges between $200k and $225k annually. GTM Federal’s retainer fee is much lower. Considering the retention rate is typically 50% for the first federal hire, engaging with GTM Federal to lay a solid foundation is a lower-cost and lower-risk approach.

Speed to Success

On-boarding new-hires tales time and building a pipeline in federal can take 6 to 18 months. GTM Federal specializes in quickly assessing the market, identifying targets, and building pipeline. Your first hire will be productive right out of the gate.

Savings

With The GTM Group you can have ~40% savings with faster returns by outsourcing at this stage of your Federal business.